Health Insurance Company Raised Funding

Our Funding Story – Looking Towards a Future of Simplified Access to Health Insurance

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Health insurance, as a product, has not witnessed any major transformations in the past decade. Premiums have become quite expensive over the years, the claim experience is still broken and unsatisfactory, and in spite of everyone’s health needs being different, the same product and pricing are being offered to all.

We wanted to change this dramatically and thus embarked on the journey of building this product which is affordable, personalized, and easy to use coupled with an integrated approach to health and wellness.

  • We have improved on the affordability of health covers by incorporating very small deductibles, which is a fixed portion of the hospital bill that members pay themselves in case of a claim. This reduces the upfront premium by 70% and is very beneficial for those who are in a healthy state.
  • Our platform is backed by data science and uses AI to personalize the benefits for each member while also developing a smarter underwriting process.
  • Vital also greatly simplifies the claim filing experience and redemption of benefits.
  • Unlike most providers, we give equal importance to a member’s holistic wellness so we can help them manage their health with timely, personalized interventions and prevent them from falling sick.

“At a time like this, we could not have asked for a better set of partners to join us on this incredible journey of helping millions of Indians get access to affordable yet quality health insurance that truly cares for them. With this funding round, we have raised close to $3mn in the company which will help us realize our short term vision of scaling the product”, Rahul Kumar, Co-founder, and CEO, Vital.

We had met Amit and RK from Blinc sometime last year and honestly, we were confounded by their sheer knowledge and expertise in the insurance space. They have managed large insurance companies and PE funds, and are institutions in themselves. We cannot imagine joining hands with anyone better because they shared our vision right from the get-go, are willing to get down into the trenches with us, and also believe that this is an opportunity we just cannot miss. We are extremely excited to announce that our first institutional round of funding has been led by Blinc.

Of course, we absolutely cannot forget our dear friends and pillars of support from Venture Catalyst as well in this round. They have been one of the biggest patrons of the startup ecosystem in India and come with a gamut of experience which we will always be grateful for. Venture Catalyst will help us scale up our distribution in Tier 2 and Tier 3 cities so we can extend that access to insurance to the farthest corners of our country.


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  1. Hello! I wish to say that this post is awesome, great written, and comes with approximately all important info. I’d like to look at extra posts like this!:)

  2. All the best for the bright future. Certainly Vital is making the whole experience very easy from insurance buying to wellness and towards the claim process too. The monthly plan idea with competitive rates, supporting various payment options, and adding overall health offerings towards the wellness of the members is no other insurtech companies are doing. And their customer support is really awesome. Best wishes.

    1. Thanks, Aniruddh for sharing your experience with Vital. We are grateful to know that our current approach has made the insurance buying process very easy. We look forward to seeing you again.

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